Article 6 · 10 min read
Marketing your FSBO
Zillow, Facebook, yard signs, and the flat-fee MLS question.
Zillow FSBO, Facebook Marketplace, yard sign. Flat-fee MLS is worth $100–$400 in most states.
01The four channels, in order
1. Flat-fee MLS ($99–399, one-time). This auto-syndicates to Zillow, Redfin, Realtor.com. 2. Facebook Marketplace (free, wide reach). 3. Yard sign + neighborhood flyers (free, local match). 4. Instagram reels if you're comfortable on camera — the first 5 seconds are the hook.
02Offer buyer-agent commission
Offer 2–2.5% to a buyer's agent on the MLS listing. You'll still save the other 2.5–3% (the seller-side commission). Buyer agents filter out no-commission listings — it's the fastest way to kill your listing.
03Open house math
An open house averages 5–12 walk-throughs and 0–1 real offers. Good for momentum, better for neighbors. Only run one if you're still getting fewer than 3 showings per week by day 14.
Checklist
- Flat-fee MLS listing live with buyer-agent commission
- Facebook Marketplace post with all 10 photos
- Professional yard sign with phone + QR
- Tracking link on MLS to measure Zillow view count
Want help applying this to your house?
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