SMS messaging opt-in

This page documents the SMS opt-in relationship for the operator alert system used by ownFSBO.com, a product of Axiom (Carolina Gomez, carolina@withaxiom.co). It exists to satisfy carrier proof-of-consent requirements for transactional SMS sent from Axiom's registered Twilio long code.

Who receives these messages

The SMS alert system has a single hardcoded recipient: the ownFSBO business operator (Carolina Gomez), at a personal phone number owned and controlled by the operator. That number is stored in an environment variable (TWILIO_TO_NUMBER) on the production server and cannot be altered by any end user or website visitor.

No consumer, lead, site visitor, or third party ever receives an SMS from this number as a result of using ownFSBO.com. The messaging system does not forward, broadcast, relay, or loop any external phone number into the recipient list.

How consent is captured

Because the sole recipient is also the sole owner and operator of the business, consent is captured through direct, voluntary self-configuration of the messaging system:

The operator provisioned a Twilio account under the business entity name (Axiom) and accepted Twilio's Acceptable Use Policy at signup.
The operator personally entered their own mobile phone number into the server environment configuration as TWILIO_TO_NUMBER.
The operator personally authored and reviewed the message templates sent by the system (see src/lib/sms.ts in the application source).
The operator maintains sole administrative access to the server environment and can disable or reconfigure messaging at any time without third-party involvement.

This constitutes a verbal, documented opt-in from the recipient, recorded on the date this page was last updated.

What messages are sent

Messages are transactional operator alerts, fired when a homeowner submits the /sell-your-homelead form on ownFSBO.com. Each message contains the city and state of the submission, the submitter's first name and phone number, the submitter's selling situation and timeline, and a link to the internal admin record for that lead. A representative example:

🔥 ownFSBO lead — Austin, TX
Maria G · +15125551234
financial-distress · 1-2w
https://ownfsbo.com/admin/leads/abc-123

Messages are never marketing, never promotional, never sent on a schedule, and never sent in bulk. Message frequency is bounded by the natural rate of organic lead submissions on the site and is expected to remain well under 100 messages per month.

Opt-out

The recipient can opt out at any time by any of the following methods:

Replying STOP to any message (standard Twilio keyword handling).
Removing the TWILIO_TO_NUMBER environment variable from the production server configuration, which disables all SMS immediately and permanently until reconfigured.
Revoking the Twilio account, which disables the sending number.

For help, the recipient can text HELP to the sending number or email carolina@withaxiom.co. Standard message and data rates may apply.

Related policies

Privacy policy — how ownFSBO collects and uses information from site visitors (distinct from the operator-alert system above).
Terms of service.

Contact: carolina@withaxiom.co